Keywords in SEO play a pivotal role in promoting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In digital marketing, a keyword is a word or phrase that users input on search engine sites when they are seeking a unique service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to relate what users are searching for to the content that is available on your website. Effectively using these keywords will help draw the right audience and improve the likelihood of sales.

Having established the explanation of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords requires a balance. You'd want to include relevant keywords to appeal to search algorithms but without stuffing your content with them.

One way is to get more info place the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the metadata and headings of your website, as these are spots where search engines often look.

It's also essential to choose keywords that correlate with your targeted market. It means understanding their lingo, their searching habits and their demands.

In conclusion, a well-chosen SEO keyword can be a connection between the user's query and your online content. It's a essential tool to be successful in the competitive world of digital marketing. However, its full potential can only be unlocked when used correctly.